So, What is Life Coaching Anyway?

So, What is Life Coaching Anyway?

Since becoming a Certified Life Coach, I have enthusiastically taken the opportunity to tell almost everyone I come in contact with about coaching and how it has helped me to increase confidence and have a more positive mindset.

When I tell people that I’m a coach, I usually get two replies.  “I love coaching!” or “What does a life coach do?” It is actually difficult for me to articulate to others what coaching is and what the amazing benefits are. In fact, on a coaching Facebook page I belong to, one of the most frequent questions is, “How do I tell people what I do?” 

The truth is most of the coaches I know are so excited about the possibilities and opportunities that coaching offers, we kind of trip over ourselves talking about energy levels* and how we help clients to reframe self-destructive thought processes. As a result, people can leave more confused about coaching than when they first inquired. Therefore my purpose today is to explain what coaching is-and what coaching is not. I will tell you what the benefits are, who might not be a good candidate, and how to discern who is actually a Certified Life Coach.


First of all, I am going to explain what coaching is NOT. Certified coaches won’t tell you what to do, what not to do, how to live your life, nor will they give you advice. A Life Coach is not similar to a sports coach. We will not tell you what to do-ever! Certified coaches will ask you specific empowering questions designed to help you take a deep dive into your subconscious so that you will answer your own questions. At that point, you have the liberty of making your own decisions based on your new insights, circumstances, and life goals.

Coaches believe that the client has the answers. We are just a vehicle to help the client find their strengths, purpose, and vision. Coaches do not pretend to know what’s best for you. We believe that you have the answers and our questions will help you to get in touch with and trust your intuition.


You may have noticed that I have used the term “Certified Coaches” in this article. Did you know that anyone can call themselves a coach? You can, your neighbor can, and your Aunt Lilly can. That doesn’t make them a coach-nor does it make them have any idea of how to hold a coaching session. To receive my coaching certification, I went through a rather difficult and emotionally taxing nine month program. I had mentoring from a Certified Professional Coach, online and in person coaching classes, video classes, coaching calls and lots of homework. After receiving my CPC (Certified Professional Coaching Certification) from iPEC (Institute of Professional Excellence in Coaching), I tested and completed my requirements for ACC (Associate Certified Coach) from the International Coaching Federation. When searching for a coach, look for those certifications and accreditations. If someone says they are a coach, ask them what certified coaching school they attended and if it is sanctioned by the ICF. Furthermore, look for a Certified Professional Coach. Life Coach, Parent Coach, or Teen Coach, is not necessarily a coach who had coach training.


Not only does coaching help clients to unlock their potential and develop confidence, coaching helps clients to develop needed skills to deal with adversity. Being able to navigate rough waters in new situations is a key to success in life. Many young people have embraced the techniques they have learned in coaching sessions to be able to deal with tough situations in college life and in new careers.

Coaches help clients to look at how negative and judgmental thinking impacts how they look at the world and interact with others. Many clients are not even aware of the judgments they hold until they experience coaching. Clients of all ages benefit from exploring how their current thought patterns can hold them back from success and mastering self confidence. Making even minor changes can bring about major shifts in relationships, self awareness, and happiness.

Who would not benefit from coaching? People with suicidal ideation, severe depression or mental health issues which would not enable them to focus on techniques and strategies inherent in the coaching process. Many coaching clients present with anxiety and depression, as well as ADD/ADHD. The techniques and empowerment learned in coaching greatly benefits these clients. Clients can see both a psychiatrist and coach simultaneously, as long as each professional is aware of the other.

Importantly, the relationship between the client and the coach has to be a good fit. This is why most coaches offer a telephone “discovery” session to make that determination. Both the coach and the client have to be able to have open communication and feel comfortable with the each other.

One of the best benefits of coaching is that sessions can be held successfully via phone, Facetime, or Skype, which makes it perfect for busy executives, college students, or those who don’t have certified coaches in their geographical location. 

*Energy Levels-this is an iPEC teaching tool and Attitudinal Index developed by Bruce D. Schneider.

(2) Comments
  1. That is nice that coaching helps clients to unlock their potential and develop confidence. Maybe I should look into hiring a life coach to help me be more confident. this is something I will have to look into since I have a confidence issue with myself.

  2. “I love coaching!” or “What does a life coach do?” It is actually difficult for me to articulate to others what coaching is and what the amazing benefits are. In fact, on a coaching Facebook page I belong to, one of the most frequent questions is

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